Silvan Laroo
E-commerce Architect at New Story
The Hague, South Holland, Netherlands
Summary
👤
Senior🎓
Top SchoolSilvan Laroo is an E-commerce Architect based in The Hague with 12 years of hands-on experience building and modernizing webshops, transitioning from deep Magento 2 expertise to Composable Commerce solutions. At New Story he designs flexible, high-performance e-commerce architectures that prioritize scalability and future-proofing, while earlier co-founding Sebwite where he delivered creative, standards-driven web and application projects. His background in development and a technical degree from Hogeschool van Amsterdam enable him to bridge strategic e-commerce thinking with pragmatic implementation. Known for pragmatic migrations and tailored commerce strategies, he helps companies unlock speed and modularity that conventional platforms struggle to deliver. An often overlooked strength is his blend of entrepreneurial product sensibility with low-level development experience, which helps align business needs with clean technical execution.
11 years of coding experience
8 years of employment as a software developer
Bachelor of Information and Communication Technology, Technische Informatica, Bachelor of Information and Communication Technology, Technische Informatica at Hogeschool van Amsterdam
Github Skills (91)
adobe10
downgrade10
magento10
magento2-free-extension10
magento2-extension-free10
ecommerce10
php10
monitoring9
django9
sentry9
menu9
crash-reports9
monitor9
apm9
zigbee9
Programming languages (7)
Github contributions (5)
Sebwite/Magento2-Sentry-Logger
Apr 2016 - May 2017
Contributions:2 releases, 8 commits, 2 PRs in 1 year 1 month
loggermagentomagento-2sentry
Sebwite/Magento2-Product-Downloads
Feb 2016 - Jul 2021
Magento 2 Product Downloads extension by Sebwite
Contributions:4 releases, 4 commits, 4 PRs in 5 years 5 months
magento-2magento2downgrademagento-2-extensionmagento2-extension
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