Simon Crutchley is a pragmatic technology executive and COO with 11 years in senior product and operations roles and a two-decade engineering background spanning embedded systems to cloud video-on-demand. At SHIFT72 he progressed from VP of Product to VP of Content and Acquisitions and now COO, blending customer-facing product vision with hands-on delivery. He thrives in cross-functional teams and frequently rolls up his sleeves—contributing to requirements, testing and code when needed—to ensure teams ship intuitive, audience-focused software. His early career in embedded and test automation informs a disciplined approach to quality and reliability across platforms from devices to web. Based in Waikato, New Zealand, he combines people leadership with practical technical depth, often acting as the bridge between commercial needs and engineering realities. An unspoken strength is his consistent track record of leading complex, multi-platform projects to production under constrained conditions.
11 years of coding experience
17 years of employment as a software developer
BSc Computer Technology, BSc Computer Technology at The University of Waikato
'A' Bursary, 'A' Bursary at Dargaville High School
Python scrappers for legal NZ tv/movie streaming sites
Contributions:2 PRs, 3 pushes, 10 branches in 2 years 7 months
pythonlegalstreaming-sitesscrappersmovie
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