Summary
Simon Elliott is a seasoned CEO and founder with 15 years scaling enterprise SaaS and construction tech, currently leading Breadcrumb as it embeds AI-driven safety, compliance and productivity into worksites across the US, UK and Australia. He has grown ARR from early stage to over $8M, led international expansion and M&A (notably acquiring SignOnSite), and built a distributed team of 50+ across three regions. Prior roles span growth-from-zero market entries, commercial leadership through exits, and operational finance as COO/CFO guiding companies through Series A funding. A former angel investor and active advisor, he brings perspective from both sides of the cap table—raising venture capital, conducting diligence, and executing deals. Simon combines a pragmatic focus on capital-efficient global scaling with deep domain conviction in applying AI to real-world field workflows. An interesting through-line: he repeatedly turns commission-only or investor positions into repeatable revenue engines, demonstrating an ability to de-risk new markets rapidly.
15 years of coding experience
20 years of employment as a software developer
Masters of Business, Innovation and New Ventures - Paper, Masters of Business, Innovation and New Ventures - Paper at Massey University - Te Kunenga ki Pūrehuroa
Building and Sustaining a Successful Enterprise, Building and Sustaining a Successful Enterprise at Harvard Business School
Graduate Certificate in Finance, Graduate Certificate in Finance at RMIT University
Spanish, German, English