Summary
Simon Gainey is a consumer packaging and brand strategist with over 12 years of hands-on entrepreneurial experience and a career rooted in product and package innovation dating back to Procter & Gamble. As founder and owner of Hardworking Packaging LLC and previously Competitive Innovation LLC, he blends deep consumer insights, shopper psychology, and technical package development to help brands and material suppliers translate trends into commercially viable design. He’s known for challenging “sacred cows,” delivering anything from incremental improvements to radical “mild-to-wild” innovations, and for structuring package development organizations and capabilities. A chemical engineering background gives him unusual technical fluency for converting creative concepts into manufacturable solutions. He has contributed thought leadership to industry publications and operates from Taipei while serving global consumer products markets. Not obvious at first glance: he combines strategist-level brand thinking with detailed industrial and materials expertise—bridging boardroom strategy and factory-floor execution.
12 years of coding experience
27 years of employment as a software developer
BEng, Chemical Engineering, BEng, Chemical Engineering at Aston University