Summary
Simon Ilett is a pragmatic founder and former web developer with over a decade of hands-on experience building performant front-end interfaces and scalable web solutions. As Co-Founder and CEO of Reef Repair and Earth Repair since 2018, he combines technical craftsmanship with purpose-driven product strategy to protect coral reefs through reef-safe skincare. Prior to founding, he spent 15+ years delivering front-end and optimization work for major Australian financial institutions and agencies, mastering JavaScript, PHP, SEO, and performance tuning. He runs a small studio (A Plus Design) where he turns design-led ideas into revenue-generating websites and complex Ajax-driven interfaces. Known for "poetic CSS" and obsession with site speed and search visibility, he brings both creative UI sensibility and measurable business outcomes to projects.
12 years of coding experience
10 years of employment as a software developer
Bachelor, Internet Science, Bachelor, Internet Science at University of Wollongong