Summary
Simon Joachim is a Senior Consultant and CRM specialist based in Geneva with seven years of experience designing data-driven loyalty and marketing automation programs. At Smood he built API-driven voucher workflows, managed datalayers with GTM, Braze and Appsflyer, and applied semi-supervised RFM segmentation to improve personalized onboarding and retention. Comfortable bridging product, data and engineering teams, he combines practical HTML/CSS, Liquid, SQL and basic Python skills to implement scalable campaign mechanics and automated reporting. His background spans growth hacking, web development and agency-side digital marketing, giving him a rare mix of tactical execution and strategic analytics. Colleagues rely on him to translate complex data flows into user-centric campaigns that measurably boost conversion.
7 years of coding experience
Master of Science in Digital Marketing & Sales, Master of Science in Digital Marketing & Sales at KEDGE Business School
RNCP II (bac +3), Web app developer, RNCP II (bac +3), Web app developer at Le Wagon
Baccalauréat Scientifique, General Studies, Baccalauréat Scientifique, General Studies at RISEBA University of Applied Sciences
English, French, Spanish