Simon Koelewijn is a web analyst and usability specialist with 11 years of experience blending applied cognitive psychology and hands-on web development to improve user experience and analytics implementations. Holding an MSc in Applied Cognitive Psychology, he has led UX and analytics projects for organizations like Frankwatching, Efteling and now PGGM, and maintains a long-running freelance practice building fast, usable WordPress sites for institutions such as TU Eindhoven and Radboud University. He brings rare technical depth for an analyst—implementing tag architectures, Google Tag Manager setups and custom JavaScript analytics—paired with research-driven insight into user behaviour. Based in Nijmegen, Simon’s background in blink-detection research and cognitive load gives him an evidence-based edge when optimising conversion funnels and usability.
11 years of coding experience
5 years of employment as a software developer
Master of Science (MSc), Toegepaste Cognitieve Psychologie, 8,4 (GPA: 4.00), Master of Science (MSc), Toegepaste Cognitieve Psychologie, 8,4 (GPA: 4.00) at Utrecht University
Bachelor of Science (BSc), Psychology, Bachelor of Science (BSc), Psychology at University of Nijmegen
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