Simon Sparks is a serial entrepreneur and people-first operator with over a decade of experience building award-nominated games, creative businesses, and high-performance teams. As Co-Founder and COO of GameDataCore and founder of Thrival Coaching, he blends product strategy, people and talent systems, and emerging AI/LLM techniques to add an “emotional intelligence” layer to games and organisations. His background spans hands-on creative production—BAFTA-nominated work, a Cannes short film, and the world’s first fully interactive movie—to building People Roadmaps and talent infrastructure at fast-growing studios like Polystream and Mythical. A proven coach and board advisor, he designs values-driven hiring, leadership development, and data-informed people operations that scale from startup to post-Series B. Proudly dyslexic with ADHD, he leverages atypical thinking as a creative advantage in problem solving and culture design. Colleagues describe him as a rule-breaker who intentionally rethinks processes to leave teams and products in a better state than he found them.
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Simon Sparks - Co-Founder COO at Electric Sheep Studios