Sin Liu
Co-Head Of Strategy
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolSin Liu is a strategic leader with eight years of experience translating brand ambition into concrete plans as Co-Head of Strategy at MONO, steering work for clients like Ferrerra, Macy's, Molson Coors Non-Alc and Thrivent. Rooted in a psychology BA from UCLA, she blends consumer empathy with rigorous trend forecasting, competitive analysis, and both qualitative and quantitative research to build specific, actionable roadmaps. Her career spans agency and startup environments—from Pereira & O'Dell to Untitled Worldwide—where she has repeatedly turned cultural insight into commercially relevant positioning and social strategies. A practical problem-solver, Sin interrogates roadblocks and opportunities early to make strategies resilient and execution-ready. Outside agency life she co-founded NYCHI, producing large-scale, cross-borough NYC experiences that reveal her hands-on event and community-building chops. Her personal motto (临渊羡鱼，不如退而结网) signals a bias for making things rather than merely admiring them.
8 years of coding experience
5 years of employment as a software developer
B.A, Psychology, B.A, Psychology at University of California, Los Angeles
Chinese, ChineseGithub contributions (5)
sinntalker/YYHelperTest
May 2018 - Jun 2018
Contributions:49 commits, 36 pushes, 1 branch in 1 month
sinntalker/sinntalker.github.io
Nov 2017 - Nov 2017
Contributions:18 pushes, 1 branch in 4 days
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