Summary
Siyuan Chen is a product leader with 11 years of experience designing growth-focused social products, currently shaping TikTok’s social product initiatives from San Jose. He has led cross-functional teams to build attribution systems, device and ads databases, and monetization roadmaps that drove millions of users and earned App Store featuring. Prior roles blended user growth strategy, ASO/SEO, and paid acquisition work, giving him a rare mix of analytics-led marketing and product execution. At Beijing Calorie he took a product from zero to 5M registered users in six months while coordinating a 15-person team and partnerships with app stores. Known for bridging BI, marketing, and engineering, he combines hands-on product design with strategic growth playbooks. Outside work his public presence (Instagram) and concise GitHub handle hint at a creator-oriented mindset that complements his social product focus.
11 years of coding experience
4 years of employment as a software developer
Peking University