Sjoerd Handgraaf
Chief Marketing Officer at Axora
Helsinki, Finland
Summary
🤩
Rockstar🎓
Top SchoolSjoerd Handgraaf is a growth-focused marketing executive and CMO based in Helsinki with over a decade of hands-on experience scaling SaaS marketplaces. At Sharetribe he led a cross-functional growth team that helped 5x ARR, increased LTV by 60% and steered the business to profitability while diversifying acquisition channels and executing two product/positioning iterations. He combines data-driven experimentation, multi-channel content strategy and product marketing to build defensible, efficient growth engines and has run notable campaigns such as a #2 Product Hunt launch and a €1.1M crowd-investment round. A former growth lead at Yousician and advisor to startups, he pairs tactical execution with strategic advisory work and a background in cultural analysis and communication management that helps translate product insights into compelling narratives.
9 years of coding experience
4 years of employment as a software developer
Bachelor of Business Administration (B.B.A.) Media and Entertainment Management, Bachelor of Business Administration (B.B.A.) Media and Entertainment Management at Inholland University of Applied SciencesMaster of Arts English Language and Culture., Master of Arts English Language and Culture. at Københavns Universitet - University of CopenhagenGymnasium English French German Dutch History Geography Latin., Gymnasium English French German Dutch History Geography Latin. at Gymnasium FelisenumMaster's Degree Comparative Cultural Analysis, Master's Degree Comparative Cultural Analysis at University of AmsterdamMaster of Business Administration (M.B.A.) Communication Management, Master of Business Administration (M.B.A.) Communication Management at Haaga-Helia University of Applied Sciences
Github Skills (12)
marketplace10
sharetribe9
flex9
api9
saas8
spree8
oms8
golang7
docusaurus5
vuepress4
no-code4
documentation3
Programming languages (2)
Github contributions (2)
sharetribe/flex-docs
Jun 2021 - Oct 2021
Sharetribe Flex documentation site a.k.a. Flex Docs
Contributions:9 commits, 12 PRs, 11 pushes in 4 months
docusaurussharetribeflexdocumentation-sitevuepress
sharetribe/sharetribe
Mar 2017 - Mar 2017
Sharetribe Go is Sharetribe's old source-available marketplace software, which was also available as a hosted SaaS product. Sharetribe Go is no longer actively maintained.
Contributions:2 commits, 3 pushes in 1 day
golangmarketplaceapihostedno-code
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