Summary
Sofoklis Zymnis is a data and marketing measurement leader with 11 years’ experience driving strategy, experimentation and analytics across Google, Nike, Meta, Amazon and startups. He blends hands-on measurement methods—MMM, attribution, experimentation—with product and engineering leadership to translate complex data into strategic investment decisions that lifted Nike’s ROAS and unlocked ~ $120M in incremental revenue. Equally comfortable advising CMOs and building engineering squads, he focuses on ethical use of marketing, technology and data to scale growth across US and Europe. An MBA graduate and co-founder of a premium consumer brand, he pairs corporate analytics rigor with entrepreneurial instincts and cross-cultural execution.
11 years of coding experience
6 years of employment as a software developer
Master of Business Administration (MBA) Business Administration and Management General, Master of Business Administration (MBA) Business Administration and Management General at IESE Business School
Bachelor of International & European Economic Studies Economics, Bachelor of International & European Economic Studies Economics at Athens University of Economics and Business