Son Hoang
Founder & CEO at upnova | The Upsell Company
Helsinki, Finland
Summary
👤
Senior🎓
Top SchoolSon Hoang is a founder and CEO with 11 years of experience blending software engineering, growth marketing, and product-led branding from Helsinki. He began as a software developer in Europe and scaled into co-founding Rens, where he served as CMO and CTO and helped grow a multicultural team while launching a novel product category—coffee-infused sneakers. Son leverages hands-on engineering chops from roles at Zalando and multiple front-end projects to build marketing automation tools like Adtrail.io and his current venture Upnova, focused on upsell optimization. Equally comfortable shipping code or leading brand strategy, he’s obsessed with productivity hacks and pragmatic growth tactics that accelerate sales and customer experience. Known for turning side hustles into scalable businesses, he combines technical depth with a marketer’s intuition and a knack for building cross-disciplinary teams.
11 years of coding experience
7 years of employment as a software developer
Bachelor's Degree Information Tech, Bachelor's Degree Information Tech at Mikkeli University of Applied SciencesBachelor’s Degree Computer Software Engineering, Bachelor’s Degree Computer Software Engineering at Metropolia Ammattikorkeakoulu - Helsinki Metropolia University of Applied Sciences
English, Vietnamese
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (73)
styled-components10
css10
chrome10
javascript9
html9
css-in-js9
printer9
react9
electron9
json9
nodejs9
js8
yaml8
formatter8
markdown8
Programming languages (5)
Github contributions (5)
chuson1996/portfolio4
Apr 2017 - May 2018
Contributions:17 commits, 13 pushes, 1 branch in 1 year
chuson1996/alfred-resize-image
Apr 2020 - Jun 2022
Contributions:1 review, 1 PR, 1 push in 2 years 1 month
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