Sophie Dennis is a seasoned design leader with 13+ years building user-centred capabilities across UK public services, now leading an 80+ practitioner practice at Made Tech. She specialises in scaling in-house design teams, embedding customer-centric culture and governance, and aligning user needs with product and delivery feasibility to deliver pragmatic MVPs. Sophie has repeatedly built teams from scratch under intense pressure — most notably growing NHS Test & Trace’s design function to 120 people in under a year — and combines that delivery grit with strategic advisory work for senior leaders. She coaches, trains and mentors multidisciplinary teams to integrate rapid prototyping and frequent user research into agile delivery. Equally comfortable in interim senior roles, conference programming and micro-consulting, she blends hands-on craft with systems-level thinking. Her background in humanities informs a clear focus on communication, inclusive design and making complex information genuinely usable.
13 years of coding experience
18 years of employment as a software developer
BA Hons 1st Class English Literature, BA Hons 1st Class English Literature at Newcastle University
MA 18th Century English Literature, MA 18th Century English Literature at University of York
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Sophie Dennis - Head Of User-Centred Practice at Made Tech