Sören Kücking
Digital Marketing Manager at Materna
Holzwickede, North Rhine-Westphalia, Germany
Summary
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Senior🎓
Top SchoolSören Kücking is a data-driven Digital Marketing Manager with 12 years of hands-on experience building performance-focused online strategies across SEO, SEA, web analytics and CRO. After a dual study at IUBH and progressing from junior roles to team manager at top itservices, he now shapes measurable digital growth at Materna while finishing a part-time MSc in Marketing & Communication. He combines technical fluency in GA4, HubSpot and Google Ads with creative campaign execution, routinely turning complex B2B topics into clear, discoverable content. Known for bridging theory and practice, Sören leverages agency-born project ownership and in-house scaling experience to optimize funnels end-to-end. An insatiable learner, he augments formal degrees with multiple IHK certifications, making continuous upskilling a visible part of his career trajectory.
12 years of coding experience
7 years of employment as a software developer
Master of Science - MS, Marketing & Communication, Master of Science - MS, Marketing & Communication at FOM Hochschule für Oekonomie & ManagementBachelor of Arts - BA, Marketing/Marketing Management, General, Bachelor of Arts - BA, Marketing/Marketing Management, General at IUBH Internationale Hochschule
Stackoverflow
84reputation
4kreached
1answer
0questions
Github Skills (200)
filterlist10
firmware10
effects10
automation10
twitter-oauth10
command-line-tool10
buildroot10
browser10
hue10
xiaomi10
api10
home-automation10
infrared10
zigbee10
tiger10
Programming languages (20)
Github contributions (5)
pattyland/glypestrap
Jan 2014 - May 2015
Contributions:10 commits, 4 pushes in 1 year 3 months
pattyland/fusionstats_panel
Mar 2015 - Mar 2021
Integrate the web analytics platform Piwik in PHP-Fusion
Contributions:4 releases, 1 PR, 16 pushes in 6 years
analyticspiwikprestashopphpfusion
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