Sören Norrby
Principal Advisor at Norrby Management KB
Stockholm, Sweden
Summary
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Senior🎓
Top SchoolSören Norrby is a Principal Advisor and interim executive with 11+ years of technology and leadership experience, combining product strategy, engineering management, and financial advisory to guide companies through transitional and high-impact periods. He has led multidisciplinary teams at scale—most recently as Director of Engineering at Qapital and previously as Lead Product Manager at Trustly and Product & Engineering Manager at Blocket—bridging mobile, backend, and data functions to deliver measurable product and operational improvements. Equally comfortable in startups and large enterprises, he launched an in-store payment product as COO/CPO at Yabie and runs his own advisory firm, offering rare fluency across tech, product, finance, and tax. Trained in business, law and computer science, Sören is known for empowering teams, implementing pragmatic processes that boost productivity, and translating strategic board-level priorities into execution. A Stockholm-based problem solver with a multidisciplinary background, he often surfaces cross-domain levers—financial, technical and product—to accelerate sustainable growth.
11 years of coding experience
17 years of employment as a software developer
Computer Science, Computer Science at Stockholm UniversityRussian language, Russian language at Russian Educational CenterMaster's degree in Business Studies, Marketing, Master's degree in Business Studies, Marketing at Uppsala University
English, Swedish
Stackoverflow
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Github Skills (7)
epp8
system-information6
producer6
eta4
chunks4
django2
large-files1
Programming languages (2)
Github contributions (5)
sorennorrby/preservation
May 2015 - Jun 2015
Contributions:8 pushes, 1 branch in 11 days
sorennorrby/newlubuntu
Apr 2017 - Apr 2017
Contributions:2 pushes, 1 branch in 1 day
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