Summary
Søren Pedersen is a product-minded digital leader with 10+ years of experience building and growing consumer and B2B web products from frontend code to strategic roadmaps. He runs his own consultancy while leading product at JP/Politikens Hus, bringing hands-on front-end development experience together with product ownership in media, finance, and energy trading. His background includes driving audience growth and membership initiatives at Politiken and commercial conversion and search innovations at Saxo and Boligsiden.dk. Comfortable both coding and coordinating cross-functional teams, he has repeatedly turned complex domain requirements into prioritized backlogs, measurable roadmaps and record-breaking user outcomes. Søren’s profile blends practical technical craft (HTML/CSS/JS and early Flash/ActionScript roots) with a strong track record in stakeholder management and GDPR-aware implementations. Based in Copenhagen, he pairs deep Danish market experience with an entrepreneurial mindset cultivated over a decade of running his own company.
10 years of coding experience
21 years of employment as a software developer
High school, Mathematics, High school, Mathematics at Brønderslev Gymnasium
Master, Digital Design and Communication, Master, Digital Design and Communication at IT-Universitetet i København
Bachelor, Medialogi, Bachelor, Medialogi at Aalborg Universitet
Danish, English, German