Sourabh Niyogi is a seasoned founder and CEO with over a decade of experience building high-growth web and mobile advertising platforms and now leading multichain Web3 analytics at Colorful Notion. He has repeatedly turned technical vision into profitable businesses—from a programmatic mobile DSP with $25–45M annual revenue to early ad tech agency software—and now focuses on decentralized data engineering, combining large public/private blockchain datasets with AI in cloud environments. His work spans 70+ Substrate chains and growing EVM coverage, emphasizing bridges, DeFi, and Layer 1/2 systems, and he contributes open tooling such as substrate-etl and the XCM Global Asset Registry. An MIT-trained engineer, Sourabh blends product instincts, hands-on systems building, and privacy-minded protocol experience from past projects like Wolk’s UWB wearables and decentralized social stacks.
10 years of coding experience
19 years of employment as a software developer
Master's degree Electrical Engineering and Computer Science, Master's degree Electrical Engineering and Computer Science at Massachusetts Institute of Technology
Substrate ETL (inspired by ethereum-etl) exposes Substrate blockchain data (presently Polkadot and Kusama networks) for loading into convenient formats like CSVs and relational databases. All finalized data is published in a public dataset in BigQuery daily to hourly.
Contributions:1 review, 39 commits, 12 PRs in 2 months
Contributions:55 pushes, 8 branches in 1 year 10 months
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Sourabh Niyogi - Co-founder, CEO at Colorful Notion