Summary
Soyoung Lee is a Design Engineer and frontend specialist based in Seoul with 10 years of experience crafting user-focused web products across fintech and consumer startups. She has held UX and frontend roles at Toss (Viva Republica), banksalad, flex, Story, and now Pika, blending design sensibility with engineering rigor to ship polished, accessible interfaces. Comfortable bridging product and implementation, she brings hands-on skills in frontend development and a background in physics that informs a pragmatic, analytical approach to interaction design. Her career shows a pattern of moving between pure engineering and hybrid design-engineering roles, making her adept at translating visual concepts into maintainable code. Colleagues value her ability to iterate quickly while maintaining UX consistency in fast-moving teams. She combines startup tempo with a systems mindset, often surfacing small but impactful usability improvements that drive engagement.
10 years of coding experience
5 years of employment as a software developer
물리학, 물리학 at Konkuk University