Summary
Stef B is a founder and CEO with 10+ years blending psychology, clinical hypnotherapy and applied AI to help coaches, therapists and mission-driven leaders scale authentically. He designs proprietary assessment systems (The Enneagram Matrix™) and the Pi9 Purpose Intelligence® stack that pair deep unconscious pattern work with AI-driven "digital twins" for voice-consistent marketing and growth. His background spans technical marketing, PPC education, and product-led SEO/automation—skills honed since founding My Internet Marketing and PPC University. Stef’s approach is unusual: he reverse-engineers visibility by calibrating a client's psychological "Blueprint" before amplifying it with technology. Based in Seattle with roots in Montreal and Europe, he combines expedition-leadership experience and environmental studies with multimedia and business training to inform human-centered systems. Outside work he’s a lover of trails, travel and earth science, reflecting a persistent focus on long-term, ethical impact.
9 years of coding experience
24 years of employment as a software developer
M.M.H - Master Multimedia Hypermedia Educational/Instructional Media Design, M.M.H - Master Multimedia Hypermedia Educational/Instructional Media Design at Beaux-Arts de Paris
Diploma in Environment Environmental Studies, Diploma in Environment Environmental Studies at McGill University
Google Search Advertising Certification Digital Marketing (Google Ads PPC formerly known as Google AdWords), Google Search Advertising Certification Digital Marketing (Google Ads PPC formerly known as Google AdWords) at PPC University
Bachelors in Business Administration Marketing, Bachelors in Business Administration Marketing at Hochschule München University of Applied Sciences
English, French, German