Summary
Steff Yang is a Senior Product Manager with 11 years blending research, design, and engineering to drive product-led growth across consumer and B2B platforms. Currently leading product recommendations at Delivery Hero, she previously shaped consumer experience and growth strategy at Shopee and scaled UNH3O’s Engaged.AI to serve 10K+ brands with rapid customer and revenue growth. She pairs hands-on software engineering roots with qualitative research and data analysis to translate customer pain points into measurable product outcomes. Known for cross-functional leadership, she tightens the loop between marketing, development, and customer success to accelerate adoption and retention. Based in Taipei with international experience across Singapore and East Asia, she brings a designer’s sensibility to technical product decisions. An unexpected strength is her track record of turning analytics-driven insights into scalable SaaS features that consistently lift key metrics.
11 years of coding experience
5 years of employment as a software developer
Certificate of Creativity and Entrepenuership Program Creativity and Entrepenuership Program, Certificate of Creativity and Entrepenuership Program Creativity and Entrepenuership Program at National Taiwan University
Chinese, Mandarin, English, Japanese, Spanish