Summary
Sten Ivan is a marketing leader with nine years of experience scaling growth, demand generation, and brand positioning for early-stage tech and crypto startups across London and APAC. He has led cross-functional GTM programs at companies like Hodlnaut and Holistic AI, blending data-driven acquisition, SEO, and product-marketing collaboration to boost conversions and customer retention. Comfortable running full-funnel programs from performance ads to content and partnerships, he also builds and mentors teams to execute predictable pipeline growth. A former founder who launched and grew marketplaces and coworking ventures, he brings operator grit and hands-on growth hacking alongside strategic brand-building. Notably, his crypto growth experience shaped referral and affiliate systems that materially increased user conversion in regulated, yield-driven products.
8 years of coding experience
6 years of employment as a software developer
Master of Science - MSc International Business Management, Master of Science - MSc International Business Management at University of Sunderland in London
Bachelor of Arts (BA) Journalism, Bachelor of Arts (BA) Journalism at University of Wisconsin-Eau Claire
Bachelor of Arts (B.A.) American Degree Transfer Program, Bachelor of Arts (B.A.) American Degree Transfer Program at INTI
English