Steve Alliance
Technical Specialist at Fuel Digital Media
Laval, Quebec, Canada
Summary
👤
Senior🎓
Top SchoolSteve Alliance is a technical specialist with nine years of experience building and integrating ad tech platforms and programmatic solutions across both engineering and client-facing roles. He has led platform and technical teams at District M and Samsung Ads, and currently drives technical delivery for Fuel Digital Media while bridging product, sales, and engineering needs. Hands-on across back-end and front-end stacks—XML, JavaScript, PHP, Ruby on Rails and Python—he’s implemented and improved critical header-bidding adapters in the popular open-source Prebid projects, adding GDPR/CCPA compliance and multi-format support. His background combines deep ad ops knowledge with product integration expertise, enabling him to translate DSP/SSP requirements into robust technical implementations. Based in Laval, Quebec, he’s comfortable shipping both protocol-level fixes (OpenRTB) and consumer-facing adapter code, a blend that improves interoperability in complex ad ecosystems. Colleagues rely on him for pragmatic solutions that balance compliance, performance, and real-world publisher needs.
9 years of coding experience
13 years of employment as a software developer
2002 DEC - Lasalle collegeAEC, Programmation, AEC, Programmation at Lasalle College
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (19)
json10
javascript10
ccpa10
prebid10
adaptor10
openrtb10
go10
header-bidding10
adapter10
gdpr10
testing9
adt9
advertising9
chai9
adp9
Programming languages (4)
Github contributions (5)
prebid/Prebid.js
Dec 2016 - Feb 2021
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:1 review, 16 commits, 22 PRs in 4 years 3 months
Contributions summary:Steve primarily contributed to the development of the districtmDMX adapter for the Prebid.js project, a header bidding solution. Their work involved implementing the adapter, including integrating with the districtmDMX platform, handling bid requests, and processing responses. They also added support for features like GDPR, CCPA, COPPA, and user ID syncing, enhancing the adapter's compliance and functionality. Furthermore, the user updated the adapter to support video instream, banner and other ad formats.
headerprebidjavascriptconfusingbidding
prebid/prebid-server
Jun 2020 - Mar 2021
Open-source solution for running real-time advertising auctions in the cloud.
Role in this project:Back-end Developer
Back-end DeveloperContributions:8 reviews, 5 commits, 4 PRs in 10 months
Contributions summary:Steve primarily contributed to the development of the DMX adapter within the prebid-server project. Their work involved implementing and refining the adapter's functionality, including handling bid requests and responses. Key tasks included updating endpoints, fixing bidfloor logic, and enforcing width and height parameters within the OpenRTB imp objects. These changes demonstrate a focus on the adapter's integration and correct behavior within the larger Prebid Server ecosystem.
nodejsserver-sideprebid
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