Steve Francolla
CEO & Cofounder at choreograph
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolSteve Francolla is a founder and strategic technology leader with 16 years of experience building identity, data, and ad-tech products that scale across publishers and platforms. As CEO & Cofounder of Fabrik he’s executing a data connectivity vision to streamline third‑party risk and assurance, pairing product strategy with platform integrations that feed GRC and Trust Center workflows. Previously he brought authenticated traffic and cookieless identity solutions to market as AirDXP founder and led publisher strategy and partnerships at LiveRamp and Permutive, combining technical prototyping with commercial execution. He’s advised CTOs and exec teams across ad tech and martech, helping organizations tackle generative AI, privacy, and addressability challenges. A Rutgers computer science graduate, Steve blends hands‑on engineering roots (early full‑stack and patented systems) with board‑level strategy and community leadership, including chairing Prebid’s taxonomy taskforce.
16 years of coding experience
17 years of employment as a software developer
Concentration on Web Programming and Entrepreneurship, Concentration on Web Programming and Entrepreneurship at Allentown High SchoolBS Computer Science, BS Computer Science at Rutgers University
English, French
Stackoverflow
387reputation
88kreached
6answers
4questions
Github Skills (15)
advertising9
javascript8
prebid7
jquery-plugin6
eclipse6
spring-security-oauth26
jquery6
spring6
google-app-engine6
header-bidding6
jsinterop5
dozer5
gwt4
java3
mapper3
Programming languages (2)
Github contributions (4)
sfrancolla/openstrategies-org
Mar 2010 - May 2010
Contributions:57 commits in 2 months
sfrancolla/Prebid.js
May 2021 - May 2021
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Contributions:3 pushes in 1 day
headerprebidjavascriptconfusingbidding
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