Steve Robinson is a seasoned B2B marketing technology founder and strategist with 11 years of leadership experience building agencies, products, and programs that help marketing teams bring advertising in-house and iterate faster. As Founder & CEO of Path3 and former founder of Brilliant Metrics and Ferrite Labs, he blends hands-on technical chops (web, analytics, marketing automation) with strategic program design to deliver measurable, continuously improving marketing results. He advises and builds stacks for clients through Agent BOB and consults on advanced paid and organic strategies at Transistor, while also teaching and organizing local marketing communities in Milwaukee. A former adjunct instructor who helped launch UWM’s digital marketing certificate, he uniquely pairs classroom-tested frameworks with real-world product and agency execution. Known for simplifying complex martech stacks and introducing deliberate AI automation, he helps teams get more value from existing budgets and move from campaign thinking to perpetual improvement.
11 years of coding experience
19 years of employment as a software developer
Computer Science, Computer Science at University of Wisconsin-Milwaukee
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