Steven Baker is a product leader with 11+ years of senior experience architecting and commercialising adtech and TV ecosystem platforms from engineering roots to executive leadership. He has led product, design and technology teams through startup growth, acquisition and enterprise scale—most recently guiding strategic product at hyperexponential after a multi-role tenure at FreeWheel where he ran Product, Data & Design. He built and integrated mission-critical advertising platforms at Adazzle and led their successful sale to Comcast, demonstrating a rare blend of hands-on technical delivery, client-facing B2B product strategy and M&A execution. Steven pairs a technical master’s in Computer Science and Business with a background in international politics, which helps him translate complex technical architectures into commercially aligned, globally deployable products. Not obvious from titles: he has deep experience running cross-functional integrations post-acquisition and embedding product architecture thinking across large portfolios to shape new TV advertising ecosystems.
11 years of coding experience
11 years of employment as a software developer
Bachelor's degree International Politics, Bachelor's degree International Politics at University of Birmingham
Master's degree Computer Science and Business, Master's degree Computer Science and Business at Aston University
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