Steven Lin is a seasoned product and marketing executive with 11+ years leading cross-border teams in Beijing and Seattle to design, build, and market consumer mobile apps for a global online retailer. As Vice President at LightInTheBox he scaled creative marketing operations and built the company’s China-focused content, EDM, social and PR programs while managing distributed product design and development. He began his career as an entrepreneurial builder—founding China’s first podcast site and a designer brand—bringing hands-on product, technical and launch experience to corporate strategy. Steven’s background in international PR and journalism gives him a rare blend of media savvy and data-driven growth instincts, especially for China-West market dynamics. Known for running high-impact social campaigns (including an Olympic Twitter project that drew global coverage), he combines creative storytelling with measurable business outcomes. Based in Chaoyang, Beijing, he leverages deep local networks and digital-first playbooks to grow global consumer brands.
11 years of coding experience
5 years of employment as a software developer
Bachelor's degree, Finance, General, Bachelor's degree, Finance, General at Nankai University
Contributions:1 release, 4433 commits, 3 PRs in 4 years
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