Steven Roberts
Principal Product Designer at Intellias
Middlesbrough, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolSteven Roberts is a Principal Product Designer with a decade of experience blending user experience leadership and front-end craftsmanship across retail and commerce-focused products. He has led design teams at Intellias, NorthLink Digital, Aero Commerce, and Asemblr, evolving from creative developer to Head of UX roles while staying hands-on with HTML, CSS and modern web design. Based in Middlesbrough, he pairs practical frontend development skills with strategic product thinking to ship measurable improvements in user journeys and conversions. Steven’s background in Creative Digital Media and long-running experience as both designer and developer gives him a rare fluency in translating visual concepts into production-ready interfaces. He’s known for fostering cross-functional collaboration between design, engineering and product to accelerate delivery without sacrificing usability. Outside of titles, his consistent focus on retail commerce UX shows a specialty in designing for complex storefront and checkout experiences.
10 years of coding experience
4 years of employment as a software developer
GCSE, GCSE at Grangefield School and Technology CollegeBachelor of Arts (BA) Creative Digital Media, Bachelor of Arts (BA) Creative Digital Media at Teesside University
Github Skills (66)
browser9
bem9
server9
react9
javascript8
architecture8
nextjs8
sass8
css8
hybrid7
compiler7
static-site-generator7
typescript7
serve6
asgardcms6
Programming languages (4)
Github contributions (5)
BetterBrandAgency/betterboilerplate
May 2017 - Mar 2019
Contributions:56 commits, 1 PR, 39 pushes in 1 year 10 months
sasscssjavascriptbemframework
BetterBrandAgency/better-boilerplate-documentation
Feb 2018 - Feb 2018
Contributions:8 pushes, 1 branch in 1 day
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