Surekha Athikesavan is a Director and seasoned software leader with 10 years’ experience specialising in Conversion Rate Optimisation and experimentation engineering for high-traffic digital journeys. She blends front-end expertise (TypeScript/Angular, HTML5/CSS3) with analytics and experimentation platforms (Optimizely, Adobe Target, Google Optimize) to turn data-driven hypotheses into reusable, performance-conscious test code. Her background includes full-stack work—NestJS backends, NoSQL, CMS integrations—and shipping payment and enterprise features across insurance, government, retail and startup clients. An AWS-certified practitioner, she architects modular NPM component libraries and monorepo-driven workflows to accelerate delivery and ensure cross-project consistency. Colleagues know her for bridging design, data and dev teams to create conversion-focused user journeys and for leading squads that reliably ship measurable business impact. Beyond CRO, she has driven GOV.UK-aligned reusable components and led experiments that balance rapid iteration with robust analytics.
10 years of coding experience
9 years of employment as a software developer
B.E, Electronics & Instrumentation, B.E, Electronics & Instrumentation at Anna University Chennai
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