Summary
Surinder Brar is a seasoned engineering leader with 11 years of experience, currently serving as Senior Vice President of Engineering at Anatta where he shapes technical vision for high-value DTC brands. He specializes in Shopify Plus and headless commerce, leading custom builds, migrations, and scalable solutions that have powered over 100 Shopify projects for names like Rothy’s, AG1, Mackweldon, and Four Sigmatic. Surinder scaled Anatta’s engineering organization from a single developer to a 40+ person team by fostering a mission-driven culture of ownership and trust. Hands-on from his early frontend days, he bridges product and engineering to deliver measurable growth in competitive eCommerce markets. Based in Chandigarh, he combines pragmatic execution with long-term platform thinking to align technology investments with business outcomes. An uncommon strength is his ability to translate complex commerce requirements into streamlined developer workflows that accelerate time-to-revenue.
11 years of coding experience
8 years of employment as a software developer