Susan Aldrich
Principal at Susan Aldrich Consulting
Newton, Massachusetts, United States
Summary
👤
Senior🎓
Top SchoolSusan Aldrich is a Principal consultant and communicator with over two decades helping companies translate technical capabilities into compelling customer experiences and measurable business outcomes. She combines sharp market research and messaging skills with deep domain knowledge in personalization, prediction, and customer discovery to advise B2B and ecommerce teams on merchandising, targeted marketing, and content strategies. Known for lucid, often entertaining writing, her whitepapers and thought leadership span her own brand, the Patricia Seybold Group, and client publications. A former systems engineer at IBM, she blends technical rigor with marketing savvy to deliver practical competitive analysis and implementation advice. Based in Newton, MA, she helps organizations turn customer intelligence into the right content at the right moment, improving conversion and discovery in complex buying journeys.
11 years of coding experience
6 years of employment as a software developer
BA, Economics, BA, Economics at Wellesley College
Github Skills (70)
pantheon10
documentation10
php9
laravel8
photo8
plugin8
wordpress-plugin8
ecommerce8
adobe7
magento7
wordpress7
pixelfed7
cli7
wp-cli7
webforms7
Programming languages (7)
Github contributions (5)
sjaconsulting/sjaconsulting.github.io
Oct 2014 - Oct 2015
Contributions:3 commits, 13 pushes in 11 months
suzannealdrich/suzanne.link
Mar 2021 - Jul 2024
Contributions:4 PRs, 28 pushes, 6 branches in 3 years 5 months
hugo
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