Summary
Susan Su is a sales and channel leader with over 15 years in sales and marketing and nearly a decade managing European markets for Yealink, a global leader in video and voice communications. She currently leads South Europe & Israel channels, driving 30%+ CAGR targets, building multi-product distribution networks, and managing cross-border sales teams. Her background spans country management in Italy, regional EMEA marketing, and early go-to-market work launching Yealink’s branded SIP phones into retail and distribution channels. Known for combining hands-on distributor development with strategic marketing and events, she maintains a 3K+ active customer base and a track record of scaling coverage across telecom, public sector, enterprise and SMB segments. Based in Fujian, China, she pairs international market savvy with practical execution—describing herself on GitHub as a "lazy man" belies a disciplined, results-driven operator.
9 years of coding experience
17 years of employment as a software developer
Fujian Normal University