Sven Hoffmann is a tech-rooted product leader with 10 years in software and over 7 years focused on product management and leadership, currently serving as VP of Product at Haiilo in Hamburg. He progressed internally from software engineer to product owner to Head of Product and now VP, demonstrating deep institutional knowledge and an ability to scale product teams and roadmaps. Sven blends hands-on engineering experience with strategic product vision, ensuring technical feasibility while driving user and business outcomes. His repeated promotions at Haiilo and stints as team lead highlight strengths in coaching, cross-functional alignment, and delivering complex B2B features. Outside day-to-day leadership, he brings a formal Medientechnik engineering background that informs a pragmatic, systems-oriented approach to product decisions.
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