Summary
Tadeu Banzato is a senior product leader specializing in Marketing Technology with over two decades of global experience and 11 years in senior product roles, currently driving MarTech transformation at T-Mobile from Redmond. He has led large-scale platform consolidations that realized $70M+ in annual savings, implemented Adobe Experience Platform for real-time customer profiles, and optimized billions of outbound messages to improve time-to-market and engagement metrics. Comfortable at the intersection of strategy, data and engineering, he has embedded AI/ML into next-best-action and messaging decisioning to boost conversion and CTRs. A background that spans digital innovation across Latin America and global brands (Kimberly‑Clark, Mondelēz, Cisco) gives him deep expertise in scaling regional programs, e‑commerce and CRM. Outside work he’s a hobbyist developer who experiments with quirky apps, bringing hands-on curiosity to product execution and rapid prototyping.
11 years of coding experience
13 years of employment as a software developer
Bachelor's degree, Design and Applied Digital Media, Bachelor's degree, Design and Applied Digital Media at Universidade Anhembi Morumbi
Digital Marketing Training, Digital Marketing & Business Strategy, Digital Marketing Training, Digital Marketing & Business Strategy at Circus Street
Understanding and Predicting New Technological Innovation, Innovation and Technology, Understanding and Predicting New Technological Innovation, Innovation and Technology at Massachusetts Institute of Technology
Digital Acceleration Masterclass, Digital and Innovation, Digital Acceleration Masterclass, Digital and Innovation at Hyper Island
Master of Business Administration (MBA), Business, Management, Marketing, Master, Master of Business Administration (MBA), Business, Management, Marketing, Master at Insper
Portuguese, English, Spanish, French