Summary
Takumi Kotabe is a marketing supervisor at Hakuhodo Group with nine years of experience crafting integrated brand communications rooted in Hakuhodo’s Engagement Ring™ model. He began as a marketing planner on major brands like Asahi and has since blended strategic branding with digital and AR-driven creative production, notably for adidas and Japan’s national football team. Takumi specializes in bridging real-world citizen behavior and digital experiences to create Core Brand Experiences that mobilize social engagement. He has worked with top Japanese clients including Nissan, Kao, and Sony, and his background spans roles from digital creative planner to interactive producer. An award-recognized presenter with a track record in emerging media festivals, he brings both hands-on production savvy and a systems approach to cross-media planning. A detail that sets him apart is his focus on deriving communication strategy directly from everyday “Seikatsu-sha” life patterns rather than traditional consumer segments.
9 years of coding experience
Keio University