Tarek Raafat is a product and customer-experience leader with 8 years of cross-disciplinary experience designing digital products and shaping marketing strategy for major Egyptian fintech and banking brands. Currently Head of Marketing Strategy & Customer Experience at QiCard, he has progressed from creative and motion design roles into senior product design and research leadership at Fawry and CIB, connecting visual craft with product thinking. He specializes in simplifying complex workflows to empower users and teams, blending hands-on design, research, and go-to-market strategy. Trained in multimedia and web design and originally educated in aviation science, he brings a structured, systems-minded approach and an unusual background that helps him translate technical constraints into elegant user experiences.
8 years of coding experience
11 years of employment as a software developer
Bachelor of Science in Aviation Aeronautics/Aviation/Aerospace Science and Technology General, Bachelor of Science in Aviation Aeronautics/Aviation/Aerospace Science and Technology General at Egyptian Aviation Academy (EAA)
Diploma Multimedia Development, Diploma Multimedia Development at Alison
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Tarek Raafat - Head Of Marketing Strategy & Customer Experience