Taufik Azri
Assistant Manager, Analytics, Loyalty And Travel Services at Malaysia Airlines
Federal Territory of Kuala Lumpur, Malaysia
Summary
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Senior🎓
Top SchoolTaufik Azri is an analytics leader with 10 years of experience turning data into measurable business impact across airlines, telco, retail and consulting. Currently Assistant Manager, Analytics at Malaysia Airlines, he drives personalization, A/B testing and ETL improvements that lifted orders, AOV and campaign performance while delivering a 20% redemption conversion in targeted programs. He combines strong statistical modeling and ML experience—product recommendation systems and deep-learning hybrid models—to boost conversion and repurchase rates across customer lifecycle and loyalty programs. His background spans data engineering collaboration, geo/visitation analysis, sustainability dashboards and digital lead identification, reflecting comfort from strategic insight to production pipelines. Trained in mathematics/economics with an MA from UBC in music theory, he brings analytical rigor plus a creative, interdisciplinary perspective to problem solving. He is particularly interested in health, aviation and transportation data applications and consistently leverages segmentation and personalization to convert insight into revenue.
10 years of coding experience
2 years of employment as a software developer
Master of Arts - MA, Music Theory and Composition, Master of Arts - MA, Music Theory and Composition at The University of British ColumbiaUniversity of Minnesota Twin Cities
English, Thai, Chinese
Stackoverflow
1reputation
0reached
0answers
0questions
Github contributions (5)
fickaz/TFRS-on-Retail-Data
Jul 2021 - Jul 2021
Contributions:13 commits, 12 pushes, 1 branch in 2 days
fickaz/Recommendation-System
Mar 2020 - Apr 2020
Contributions:7 commits, 6 pushes, 1 branch in 4 days
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