Summary
Taylor Minor is a Site Optimization Manager with 10 years of experience applying product management, analytics, and UX research to improve conversion and engagement for digital sites. Based in St. Louis, they progressed from marketing roles into product-focused work at Maritz, leading site search optimization, A/B testing, and backlog management to drive measurable increases in time on site and campaign performance. Taylor blends technical tooling (Oracle E-Business Suites, Salesforce Marketing Cloud, Google Analytics, heat mapping) with qualitative user interviews to uncover blockers and prioritize high-impact product enhancements. Their background in sociology and psychology, plus a LaunchCode web development bootcamp, gives them a rare mix of behavioral insight and hands-on technical fluency. Outside core responsibilities they’ve consulted for startups, building roadmaps and automations that scaled client acquisition and operational efficiency. Known for turning analytic findings into pragmatic roadmaps, Taylor excels at aligning cross-functional teams around data-driven site improvements.
10 years of coding experience
4 years of employment as a software developer
Bachelor of Science (B.S.) Sociology and minor in Psychology, Bachelor of Science (B.S.) Sociology and minor in Psychology at University of Missouri-Saint Louis
Programming & Web Development Bootcamp, Programming & Web Development Bootcamp at LaunchCode
Sociology, Sociology at Missouri State University
English