Managing Director at ETA/IS Technical Advisory & Innovation Strategy
Berlin, Germany
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Summary
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Senior
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Top School
Teal Bauer is a seasoned digital product and technology leader with 19 years of experience building and advising startups, corporates, VCs and PE funds from Berlin. As Managing Director of Starsong Consulting and a long-time McKinsey Design veteran, she combines strategic product thinking with hands-on delivery in e-commerce, digital health, and organizational transformation. She has repeatedly taken interim CTO/CPO/CDO roles to ship certified medical devices, scale engineering teams, and architect resilient platforms. Teal’s background in computational linguistics and early work in speech/dialog systems gives her a rare mix of product intuition and technical depth. Known for pragmatic, user-centered strategies and “zero bullshit” tech due diligence, she helps clients turn bold ideas into measurable outcomes. Colleagues describe her as a builder who moves seamlessly between high-level strategy and code-level tradeoffs.
19 years of coding experience
12 years of employment as a software developer
Abitur, Abitur at Johannes-Kepler-Gymnasium
Computational Linguistics, Computational Linguistics at Universität des Saarlandes
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Teal Bauer - Managing Director at ETA/IS Technical Advisory & Innovation Strategy