Teddy Zetterlund is an engineering manager and product coach with 13 years of experience helping organisations turn strategy into valuable, user-centered products while improving how teams work. He blends hands-on product discovery and delivery with organisational design—shaping vision, clarifying trade-offs, and redesigning processes so teams move faster without losing space for learning and experimentation. Teddy has led product functions and coached teams across startups and larger organisations (Hemnet, Lägenhetsbyte, Citerus, Heja, Schibsted) and now leads engineering at Auctionet, bringing both tactical delivery skills and executive-level product thinking. He’s known for building cross-functional, autonomous teams and for combining data-driven decisions with strong product intuition and coaching to unlock sustainable team performance. Based in Stockholm, he describes himself simply as a “Product Coach and Maker,” reflecting a pragmatic, craft-focused approach that spans code, process and people.
Contributions:5 PRs, 17 pushes, 6 branches in 5 years 11 months
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Teddy Zetterlund - Engineering Manager at Auctionet