Terry Tong
Global Marketing Director at K&F CONCEPT
Hong Kong Island, Hong Kong, China
Summary
👤
Senior🎓
Top SchoolTerry Tong is a global marketing leader with nine years of hands-on experience transforming digital and eCommerce performance across Asia, Europe, and the U.S., currently serving as Global Marketing Director at K&F CONCEPT. He has a proven record of turning loss-making regions into profit centers through AI-powered content, full-funnel strategies, and cross-market team restructuring, delivering double-digit revenue and traffic gains in markets from Taiwan to the Netherlands. Terry builds scalable digital infrastructure—centralized data platforms, playbooks, and AI adoption programs—that boost operational efficiency, NPS, and ROI while standardizing execution across 20+ markets. He combines deep localization sensibility with global brand consistency, having led SEO, CRM and omnichannel rollouts that materially improved LTV and repurchase rates. A lifelong learner with a background spanning business management to Buddhist studies and PhD research, he brings both analytical rigor and cultural insight to growth challenges.
9 years of coding experience
11 years of employment as a software developer
Candidate of Doctor of Philosophy - PhD, Business Administration, Candidate of Doctor of Philosophy - PhD, Business Administration at Shanghai University of Finance and EconomicsThe University of Hong Kong (HKU)Bachelor's Degree, Business Management, Bachelor's Degree, Business Management at City University of Hong Kong
English, Chinese
Github Skills (18)
testing7
browser6
javascript6
testing-library5
wait5
test-runner5
cypress5
e2e4
test-suite4
test-automation4
e2e-testing2
react-testing-library2
svelte-testing-library1
task-management1
tooling1
Programming languages (2)
Github contributions (5)
toneysum41/taskmanagementProject
Feb 2017 - Jun 2019
A small testing task management tooling
Contributions:25 pushes, 8 branches in 2 years 4 months
testingtask-managementtooling
toneysum41/startLearnMLtoday
May 2019 - Jun 2019
Contributions:22 commits, 10 pushes, 1 comment in 1 month
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