Summary
Tess Xian is an AI-focused marketing leader based in Hong Kong with 10 years of experience across B2B and B2C roles, currently shaping AI-driven campaigns and product positioning at Alibaba Cloud. She previously led digital and e-commerce strategy at vivo and cut her teeth in consumer marketing at Unilever, giving her a rare blend of enterprise cloud and fast-moving consumer goods perspectives. Tess holds an MA in Communication from Hong Kong Baptist University, which informs her strengths in storytelling and customer-centric messaging. Known for translating technical AI capabilities into compelling commercial narratives, she bridges technical teams and go-to-market execution to accelerate adoption. Quietly analytical and cross-functional, she often leverages data-driven experimentation to optimize funnel performance and long-term brand value.
10 years of coding experience
Master of Arts - MA, Media Management, Master of Arts - MA, Media Management at Hong Kong Baptist University
Bachelor of Business Administration - BBA, Marketing, Bachelor of Business Administration - BBA, Marketing at Guangzhou University
Chinese, Chinese, English