Summary
Tetiana Tyshchenko is a Marketing Team Lead with over nine years of experience specializing in data-driven digital marketing and team leadership across B2B software and events. She combines hands-on analytics expertise (GA4, Microsoft Clarity, Google Tag Manager) and PPC strategy with practical product-minded collaboration alongside front-end engineers, reflecting her dual interest in marketing and development. Tetiana has built and scaled lead-generation programs, A/B testing frameworks, and cross-channel campaigns while also recruiting and shaping small high-performing marketing teams. Known for translating deep website analytics into pragmatic growth experiments, she pairs tactical execution with strategic brand work (mission, vision, values) to find clear points of differentiation. Based in Poland with roots in Dnipropetrovsk Oblast, she brings a cross-cultural perspective and a developer-friendly approach hinted by her front-end involvement at Agilie.
9 years of coding experience
5 years of employment as a software developer
Master's degree, Management, Master's degree, Management at Dnipropetrovsk National University
English, Ukrainian, Russian, Polish