Theo Araujo
Scientific Director, Amsterdam School Of Communication Research (ASCoR)
Amsterdam, North Holland, Netherlands
Summary
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Senior🎓
Top SchoolTheo Araujo is a Professor of Media, Organisations and Society and Scientific Director at the Amsterdam School of Communication Research, leading interdisciplinary efforts at the intersection of AI, digital traces, and societal trust. He directs the national Digital Data Donation Infrastructure (D3I) consortium and contributes to major Dutch research programs on public values and trust in algorithmic societies, translating methodological innovation into infrastructure and policy-relevant insights. His work blends computational social science, large-scale automated data collection, and conversational agent methods to investigate how AI adoption reshapes interactions, perceptions, and inequalities. Prior to academia he spent roughly 15 years in online media and technology roles across Brazil and the Netherlands, bringing operational experience from Hewlett-Packard and Terra Networks to his research leadership. Known for combining theory with practical tooling, he co-founded the Digital Communication Methods Lab and has a growing focus on data donation as both a method and civic infrastructure. Based in Amsterdam, he pairs a PhD in Communication Science with hands-on experience building cross-institutional research platforms that make digital-society evidence more reproducible and socially accountable.
11 years of coding experience
26 years of employment as a software developer
MBA Marketing, MBA Marketing at ESPM Escola Superior de Propaganda e MarketingBachelor Social Communication - Journalism, Bachelor Social Communication - Journalism at USP - Universidade de São PauloPhD Communication Science, PhD Communication Science at University of Amsterdam
Portuguese, English, Spanish, Dutch
Github Skills (22)
ancestry9
hpc-applications8
sdk8
twitter7
data-management7
python7
bot-framework6
azure-bot-service6
nlp6
social-network-analysis6
nodejs6
csharp6
bots6
java6
javascript6
Programming languages (3)
Github contributions (5)
uvacw/CART
Aug 2019 - Mar 2022
Conversational Agent Research Toolkit
Contributions:17 commits, 2 PRs, 17 pushes in 2 years 7 months
nlpconversationalconversational-agentagent
theoaraujo/theoaraujo.github.io
Jul 2019 - Apr 2021
Contributions:27 pushes, 1 branch in 1 year 9 months
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