Summary
Thiago Oliveira is an experienced e-commerce and marketing leader with over a decade driving digital growth, currently supervising e-commerce for Kipling & Allbags in Brazil. He combines hands-on UX/UI site management, CRO/SEO, omnichannel projects (Social Selling, Pick-Up Store, Shipping from Store) and media performance oversight to optimize ROI and the customer purchase journey. With deep roots in CRM, database marketing and TV corporate production, he shapes integrated campaigns that span branding, acquisition and lifecycle communication. Thiago has led cross-functional teams and coordinated global brand alignment with VF while controlling budgets and agency relationships. His background in architecture and continued specialization in digital marketing underpin a pragmatic, design-aware approach to product and experience improvements. Known for turning AS-IS process modeling and BI insights into actionable marketing operations, he routinely translates data into measurable commercial impact.
12 years of coding experience
Marketing, Marketing/Marketing Management, General, Curso de Educação Continuada, Marketing, Marketing/Marketing Management, General, Curso de Educação Continuada at ESPM Escola Superior de Propaganda e Marketing
Bacharelado em Arquitetura e Urbanismo, Architecture, Bacharelado em Arquitetura e Urbanismo, Architecture at Universidade Cidade de São Paulo
Master of Business Administration (MBA), Marketing Digital, Master of Business Administration (MBA), Marketing Digital at Faculdade Impacta Tecnologia
English, Italian, Portuguese