Summary
Tiago Senna is a product and operations leader with 13 years of experience building and scaling B2B SaaS solutions for retail, specializing in promotions, pricing and supply chain. He led Smarket from early customer success and operations to CEO, driving 300% growth in two years and a successful acquisition by Neogrid, where he now directs product development for Supply Chain and Trade Marketing. Tiago combines hands-on technology leadership—having run engineering, integrations and delivery teams—with commercial stewardship, managing P&L, OKRs and go-to-market alignment across PLG and SLG motions. He has a strong track record of structuring data-driven Customer Success and post-sales processes to reduce churn and expand revenue. Beyond software, he’s an entrepreneur with experience founding an urban agriculture startup and an animal health plan, reflecting a pragmatic, multidisciplinary approach to problem solving. Based in Santa Catarina, Brazil, he brings a rare blend of retail domain expertise, executional rigor and people-first leadership to digital transformation programs.
13 years of coding experience
7 years of employment as a software developer
Engenharia de Produção Mecânica, Engenharia de Produção Mecânica at Universidade Federal de Santa Catarina
Master of Business Administration - MBA Gerenciamento de Projetos, Master of Business Administration - MBA Gerenciamento de Projetos at FGV - Fundação Getulio Vargas
Bacharelado em Engenharia Engenharia de Produção, Bacharelado em Engenharia Engenharia de Produção at UniSociesc Centro Universitário
Portuguese, English