Associate Director Digital Listening & Measurement
Brighton, England, United Kingdom
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Summary
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Senior
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Top School
Tiff A is a digital listening and measurement leader with 8 years’ experience turning social and media data into strategic insight for pharmaceutical and healthcare organisations. Currently Associate Director at CSL, she builds listening frameworks and dashboards that inform corporate communications, policy engagement and risk mitigation across media, social and geopolitics. Prior roles at AstraZeneca and Brandwatch honed her expertise with enterprise tools like Brandwatch, Talkwalker, Sprinklr and Adobe Analytics, and she’s adept at translating complex datasets into actionable recommendations for senior leadership. Her background in medical neuroscience and an MSc in Intelligent and Adaptive Systems give her a rare blend of domain knowledge and technical rigour. Early charity work driving app adoption and SEO demonstrates a hands-on orientation to growth and impact beyond pure analytics. Colleagues value her ability to make measurement future-ready while keeping reputation and audience insight at the centre of strategy.
8 years of coding experience
3 years of employment as a software developer
Chemistry, Chemistry at The Open University
BSc Medical Neuroscience, Life Sciences and Psychology, BSc Medical Neuroscience, Life Sciences and Psychology at University of Sussex
Contributions:2 PRs, 2 pushes, 3 branches in 2 years 3 months
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Tiff A - Associate Director Digital Listening & Measurement