Summary
Tim Hengeveld is a multidisciplinary UX designer and illustrator with 11+ years of professional experience turning complex ideas into engaging visual stories and usable products. As founder of Hedgefield and a long-term contributor at companies like Yoast, ASR, and Immer, he blends game-design sensibilities with pragmatic UX processes to ship interfaces, prototypes, and illustration assets across apps, games, and enterprise platforms. He has led product-facing design work—from Yoast’s Site Health and Gutenberg integrations to an MVP services platform at ASR—while mentoring students as an external examination board member at HKU. Tim’s background in game art and storytelling gives him a knack for playful microinteractions and narrative-driven onboarding that reduce user friction and boost engagement. Based in ’s-Hertogenbosch, he balances contract work with personal game and illustration projects, bringing both creative curiosity and production discipline to every brief.
11 years of coding experience
3 years of employment as a software developer
Master of Arts Game Design and Development, Master of Arts Game Design and Development at HKU (Hogeschool voor de Kunsten Utrecht)
VWO, VWO at Revius Lyceum
English, Dutch