Tim Hofman
Managing Director at Reach Digital
Lisse, South Holland, Netherlands
Summary
👤
Senior🎓
Top SchoolTim Hofman is a pragmatic technology leader and Managing Director with nine years of senior experience modernizing e-commerce platforms and leading cross-functional engineering teams. He combines hands-on architecture expertise—particularly in headless, API-first and composable commerce—with a strong emphasis on team coaching, process clarity, and delivery quality. At Reach Digital and previously Kega he drove transformations for clients like VanMoof, GrandVision and Hunkemöller, balancing performance optimization, iPaaS integrations, and sustainable maintainability. Known as a servant leader, he builds psychological safety and clear career paths so engineers can grow while aligning work to strategic business outcomes. Based in Lisse, Netherlands, he brings a background in hands-on web development and a habit of treating customer-facing projects as sandboxes for technical and UX experimentation.
9 years of coding experience
16 years of employment as a software developer
HAVO, HAVO at Bonaventura CollegeRotterdam University of Applied Sciences
Stackoverflow
1,068reputation
80kreached
30answers
0questions
magento
top-5%
Github Skills (20)
storefront10
ecommerce10
typescript10
magento10
php10
graphql10
user-experience10
react10
adobe9
affiliates7
observer-pattern6
cookie6
memcached6
validation6
phpmyadmin6
Programming languages (4)
Github contributions (5)
timhofman/rd-apollo-server
Nov 2019 - Nov 2019
Contributions:20 pushes, 1 branch in 9 days
timhofman/magento2-pwa-theme
Aug 2019 - Aug 2019
Contributions:6 pushes, 1 branch in 9 days
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