Tim Mcwilliams is a Principal Data Scientist with nine years of experience specializing in marketing analytics and Bayesian probabilistic modeling. He currently drives advanced inference work at PyMC Labs while also leading Custom Marketing Mix Modeling initiatives and team development at Ovative Group. Tim has a strong track record of translating complex models into measurable client impact, having led MMM platform enhancements and high-profile engagements that generated sustained revenue growth. He balances applied industry work with teaching and advisory roles—mentoring junior data scientists as an adjunct instructor and advising a university school of technology. Early-career projects in ecological modeling and a volunteer-built Forest Inventory API highlight his ability to apply statistical rigor across domains and build tooling that accelerates analysts’ workflows. Based in New Jersey, he brings a rare blend of Bayesian expertise, product-focused measurement, and hands-on systems building to marketing science challenges.
9 years of coding experience
8 years of employment as a software developer
Bachelor of Science - BS Environmental Science, Bachelor of Science - BS Environmental Science at Stockton University
Master of Science - MS Data science, Master of Science - MS Data science at Southern Methodist University
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